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Click to edit Master title style ------=_NextPart_01C511ED.293A5FE0 Content-Location: file:///C:/B150D513/Meth_Issues_Sur_Res_files/master09.xml Content-Transfer-Encoding: quoted-printable Content-Type: text/xml; charset="utf-8" ------=_NextPart_01C511ED.293A5FE0 Content-Location: file:///C:/B150D513/Meth_Issues_Sur_Res_files/pres.xml Content-Transfer-Encoding: quoted-printable Content-Type: text/xml; charset="utf-8" ------=_NextPart_01C511ED.293A5FE0 Content-Location: file:///C:/B150D513/Meth_Issues_Sur_Res_files/slide0001.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Methodological Issues in Survey Research
Methodological Issues in Survey Research
Jeremy McMillen,&= #13;
James Randy McBroom,
Barba= ra Langham,
Texas A&M University-Commerce
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Survey Research Methods
lMail Surveys (pos= tal service, campus alternatives)
<= span class=3DBB style=3D'position:absolute;left:-4.41%;top:.3em'>lE-Surv= eys (e-mail initiated, mail initiated)
<= span class=3DBB style=3D'position:absolute;left:-4.77%;top:.3em'>lTeleph= one
<= span class=3DBB style=3D'position:absolute;left:-4.77%;top:.3em'>lOn-Site Variations
lHybrid= and Combination (example, mail survey with internet response option= )
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Gradu= ating Student Survey – Internet
lPurposes
–Support Strategic Planning
–SACS Accreditation
–Program, Department Review
–Student Services Review
–“Customer Satisfaction” Report Component
–Retention, Graduation Issues
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Gradu= ating Student Survey-Internet
lPopulation – All Students Graduating in Spring, 2001 (N=3D646)= 3;
lInitial Contact – Letter from University President Containing: =
–Request to Complete Questionnaire
–Web-Site of Questionnaire
–Instructions, Including Password, Implied Consent Notice, and Incentive No= tice ($100 Savings Bond)
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Gradu= ating Student Survey-Internet
lQuestionnaire: 52 Item Instrument on Web-Site with Direct Data Entry
lCase-Control: Minimal
lFollow-Up: Letter After 3 Weeks to All
lCost:
–Monetary= : $ 200
–Personnel Hours: 10
lResponse Rate: 19.2%
lTime Frame: 6 weeks
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Graduate Student Engagement Survey-Mail
lPurposes
–Outgrowth of National Survey of Studen= t Engagement
–Large, Diverse Graduate Student Population (Masters and Doctoral)&#= 13;
–Lack of Information on Graduate Students
–SACS Accreditation
–Support Strategic Planning
–
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Graduate Student Engagement Survey-Mail
lPopulation – All Degree Seeking Graduate Students (Masters and Doctoral) Enrolled in Spring, 2001 (N=3D1,648) =
lSampling Procedure – Stratified Random Sampling, Doctoral Students Weighted
lFinal Sample Size – 666 Total (548 Masters, 118 Doctoral) =
– <= /div>
l
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Graduate Student Engagement Survey-Mail
lInitial Contact – Mailed Package from Researcher Containing:
–Cover Letter with Instructions, Implied Consent Notice
–83 Item Questionnaire
–Stamped, Addressed Return Envelope
–Coded Case-Control Postcard
l
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Graduate Student Engagement Survey-Mail
lQuestionnaire: 83 Item Instrument
lCase-Control: Coded Post Card
lFollow-Up: Entire Package to Non-Respondents After 3 Weeks
lCost:
–Monetary= : $ 1,200
–Personnel Hours: 120 Hours (Approximately)
lResponse Rate: 50%
lTime Frame: 9 Weeks
l
l
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Comparison of Methods
lInternet
–Incentive ($100)
–Minimal Case-Control
–Follow-Up 3 Weeks
–Cost
l$200
l10 Hours
–Time Frame 6 Weeks
–Response Rate 19.2%
l
lMail-Out
–No Monetary Incentive
–Good Case-Control
–Follow-Up 3 Weeks
–Cost
l$1,200
l120 Hours
–Time Frame 9 Weeks
–Response Rate 50%
l
l
–
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Conclusion
lInternet
l
–Advantages and Disadvantages
– <= /div>
lMail-Out
l
–Advantages and Disadvantages
l
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Contacts
<= span style=3D'font-size:57%'>lJeremy McMillen, Di= rector of Institutional Research
l (903)886-5509
l
lRandy McBroom, Assistant to the President for Planning and Institutional = Effectiveness
l (903)886-5926
l
lBarbara Langham, Assistant Data Analyst, Office of Institutional Research
l (903)468-3149
l
<= span style=3D'font-size:57%'>lTexas A&M University-Commerce
l P.O. Box 3011
l Commerce, TX 75429-3011
l
l
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